Nestles Infant Formula and the Third World Controversy

ETHICAL APPLICATION ASSIGNMENT #2 Case Study: Nestles’ Infant Formula and the Third World Controversy NAME: Liliana Pardo Mazzelli 1. MORAL AGENT: NESTLE CORPORATION 2. MORAL ISSUE: Whether to continue their aggressive marketing strategy of affirming the superiority of infant formula in Third World countries. 3. LISTS OF PROBABLE CONSEQUENCES: a) If the action is taken: 1. Nestle Corporation could increase the sales of infant formula and the company will keep on profiting. 2. Nestle Corporation will make more mothers feel comfortable with feeding formula to their babies in the Third World countries. 3. Nestle Corporation will put children’s wellbeing at risk. 4. Nestle Corporation could increase the death rate due to bottle-feeding. 5. Nestle Corporation could face reinvestigation as in the past. 6. Nestle Corporation will make women believe that formula is better than mother’s milk. 7. Nestle Corporation will make women feel that they will keep their beauty by not breast-feeding their babies. 8. Nestle Corporation will continue being the leader in infant formula. 9. Nestle Corporation could reduce the â€Å"Killing Third World babies† accusations. 10. Nestle Corporation will influence women by making them believe that formula will make their children more intelligent, even to become geniuses. b) If the action is not taken: 1. Nestle Corporation’s bad reputation will change. 2. Nestle Corporation will continue to sell products (including the formula). 3. NestleShow MoreRelatedNestle Infant Formula Controversy1628 Words   |  7 PagesRUNNING HEAD: Nestlà ©: The Infant Formula Controversy Nestlà ©: The Infant Formula Controversy CASE 4 April VanRivers Adv. International Marketing March 24, 2013 1. What are the responsibilities of companies in this or similar situations? Domestic companies and multinational companies have responsibilities that portray their corporate and social stance as an organization. Many of these responsibilities are indicated in the vision or mission statement. Ethical and socially responsibleRead MoreNestle Swot Analysis5622 Words   |  23 Pages1-2 Nestle: The Infant Formula Controversy H L Nestle Alimentana ofVevey, Switzerland, one of the worlds largest food-processing companies with worldwide sales of over $8 billion, has been the subject of an international boycott. For over 20 years, beginning with a Pan American Health Organization allegation, Nestle has been directly or indirectly charged with involvement in the death of Third World infants. The charges revolve around the sale of infant feeding formula, which allegedlyRead MoreA Report On Nestle International Corporation Essay1745 Words   |  7 Pages for the irresponsible marketing of infant formula milk to poor countries, conflicting to World Health Authority Guidelines. The company was aggressively marketing about substitute of breast milk especially in less economical developed countries. The result was a huge negative publicity campaign and boycott. The company was encouraging mothers to replace breastfeeding with formula milk. After this campaign WHO result they declared that â€Å"thousands of infants who are not breast feed are in riskRead MoreThe Impact Of Corporate Social Responsibility On Buying Behavior2404 Words   |  10 Pagesthe globe, as it is milk-based as well as pharmaceutical. Its most popular products being baby milk, instant coffee, breakfast cereals and pet food. In 1905 the company merged with a Swiss milk company allowing it grow tremendously during the two world wars as food products were in high demands due to phases of inflation. The range of products offered by the company today varies from baby, breakfast, dairy, pet and snack foods. As it has been around for hundreds of years, it is now considered asRead MoreStrategy and Society9783 Words   |  40 Pageseven if those corporations actually have had little impact on the problem at hand. Nestlà ©, for example, the world’s largest purveyor of bottled water, has become a major target in the global debate about access to fresh water, despite the fact that Nestlà ©Ã¢â‚¬â„¢s bottled water sales consu me just 0.0008% of the world’s fresh water supply. The inefï ¬ ciency of agricultural irrigation, which uses 70% of the world’s supply annually, is a far more pressing issue, but it offers no equally convenient multinationalRead MoreMarketing Management130471 Words   |  522 Pages†¢ American Marketing Association (AMA): Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. World Marketing Association (WMA): â€Å"Marketing is the core business philosophy which directs the processes of identifying and fulfilling the needs of individuals and organizations through exchanges which create superior value for all parties.† Chartered Institute